Sustainability means durability. How good the clothes are—and how long they last—depends on many different factors. The cotton used needs to be pure and soft, the dyes must be natural, and the fit and stitching should be strong enough for the garment to be worn and loved again and again.

We source our materials from trusted vendors we know well. We personally inspect the patterns and fabrics to ensure that we—and our kids—feel comfortable in them. Yes, we take choosing our fabric very personally. In fact, Veer has worn Maneet’s clothes as he’s grown, because we believe the best clothes are the ones that last.

At the heart of it, we’re not just making clothes—we’re reducing waste, reusing what we love, and doing our small part to leave the planet a little better for our children.